Author: Joe & Leif

In the tenth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JMR) article entitled, “Goal Conflict Encourages Work and Discourages Leisure” (.htm). The article’s two key hypotheses are right there in the title: People who are faced with a goal conflict are (1) more likely to…

In the ninth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion” (.htm). Some products, such as weight loss programs, exist to help consumers attain a desired change. In this paper,…

In the eighth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?” (.htm). In this paper, the authors offer insight into a previously documented observation known as the left-digit bias, whereby…

In the seventh installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy” (.html). In this paper, the authors propose that “presenting multiple product replicates as a group (vs. presenting a…

In this sixth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “The Impact of Resource Scarcity on Price-Quality Judgments” (.html). This one was full of surprises. The primary thesis of this article is straightforward: “Scarcity decreases consumers’ tendency to use price to judge…

In the fifth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “The Influence of Product Anthropomorphism on Comparative Choice” (.html). A product becomes “anthropomorphized” when it is imbued with human-like features, such as a face or a name. For example, this camera, which…

In this installment of Data Replicada, we report on Study 3 of a recently published Journal of Consumer Research article entitled, “Does Curiosity Tempt Indulgence?” (.htm). In that study, participants were induced to feel curious or not and then were asked to (hypothetically) choose between two gym memberships, one for a “normal” gym and one…

In the third installment of Data Replicada, we report our attempt to replicate a recently published Journal of Consumer Research (JCR) article entitled, “The Uncertain Self: How Self-Concept Structure Affects Subscription Choice” (.htm). The central theory in the paper can be expressed in the following way: If you are uncertain about your own self-concept, then…

In this second installment of Data Replicada, we report two attempts to replicate a study in a recently published Journal of Consumer Research (JCR) article entitled, “Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others” (.htm). Imagine that you are in a monthly book club and it is your job to…

In this post, we report our attempt to replicate a study in a recently published Journal of Marketing Research (JMR) article entitled, “Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking” (.htm). The article’s abstract summarizes the key result: “consumers’ views of scenery from a high physical elevation induce an…