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Tag: charitable giving

[3] A New Way To Increase Charitable Donations: Does It Replicate?

Posted on October 2, 2013August 16, 2021 by Joe Simmons

A new paper finds that people will donate more money to help 20 people if you first ask them how much they would donate to help 1 person. This Unit Asking Effect (Hsee, Zhang, Lu, & Xu, 2013, Psychological Science) emerges because donors are naturally insensitive to the number of individuals needing help. For example,…

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